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Promotion - Elements of the Promotional Mix
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Promotion is the function of informing, persuading, and influencing the customer's purchase decision. It is not just advertising and selling. There are many other options. You must consider the whole range of possibilities. The promotional mix, like the marketing mix, involves the blending of numerous variables. The blending of these variables to create a specific promotion mix... (posted by loon tik 5 years 166 days ago.)